Post by account_disabled on Jan 21, 2024 23:09:22 GMT -8
Because of the war, the labor market underwent significant changes. Many Ukrainians lost their jobs, as some Ukrainian businesses either completely stopped or suspended their activities. Some companies are trying to adapt to new conditions and thus provide employees with work. And the share of temporarily unemployed people, forced to look for a new job or learn new professions. We spoke with Yaroslav Humenyuk, the marketing director of the largest job portal rabota.ua and found out what the current situation is on the labor market in the field of marketing. Read more about the most in-demand specialties and how marketing works in wartime. From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! The labor market in conditions of war: how it all works Since the beginning of the war, the team of the rabota.ua portal has conducted several surveys and analytical studies of the labor market.
Experts noted that the labor market actually changed C Level Executive List every week. As well as the opinions of business owners, representatives of various industries and, in fact, ordinary specialists. Is your business currently open? Someone has stopped work, someone is resuming, someone is relocating the business. And there are times when companies need additional hands and specialists. Difficulties and prospects During the war, many businesses suffered from destruction, the outflow of labor, and most importantly, the number of orders and customers decreased for all of them. 45.5% of companies are looking for orders, but we, as marketers, must understand that in order to solve this issue, we must understand how the market works. International experts recommend our clients to more actively seek clients among government bodies and structures during the war. Join or apply for government orders, take an interest in the needs of military units and structures (which have their own budget!).
This is especially true for those who can work in the B2B field. In addition, customers indicate that they lack the stimulation of demand among the population. How can this be done? What difficulties did you face? Among the solutions we offer, it is possible to single out the search for assistance and financing within the framework of the work of the International Monetary Fund, donor countries, creditors, and so on. Also, stimulation of demand during the war can occur through unemployment benefits, payments to civil servants, the military, or through the involvement of people in public or public work. Therefore, the market needs to study these segments. In continuation of the aid topic, I note that almost 74% of the companies surveyed by us have used or plan to use state aid. Business owners say it really works, but both sides have to work for it. Have you used help from the government? Another 18% of business representatives hope for the state, but... First of all, these same people talk about the transformation of business as such. It is about focusing on new segments, reducing costs, working on a less profitable or basic segment of demand - the mass market.
Experts noted that the labor market actually changed C Level Executive List every week. As well as the opinions of business owners, representatives of various industries and, in fact, ordinary specialists. Is your business currently open? Someone has stopped work, someone is resuming, someone is relocating the business. And there are times when companies need additional hands and specialists. Difficulties and prospects During the war, many businesses suffered from destruction, the outflow of labor, and most importantly, the number of orders and customers decreased for all of them. 45.5% of companies are looking for orders, but we, as marketers, must understand that in order to solve this issue, we must understand how the market works. International experts recommend our clients to more actively seek clients among government bodies and structures during the war. Join or apply for government orders, take an interest in the needs of military units and structures (which have their own budget!).
This is especially true for those who can work in the B2B field. In addition, customers indicate that they lack the stimulation of demand among the population. How can this be done? What difficulties did you face? Among the solutions we offer, it is possible to single out the search for assistance and financing within the framework of the work of the International Monetary Fund, donor countries, creditors, and so on. Also, stimulation of demand during the war can occur through unemployment benefits, payments to civil servants, the military, or through the involvement of people in public or public work. Therefore, the market needs to study these segments. In continuation of the aid topic, I note that almost 74% of the companies surveyed by us have used or plan to use state aid. Business owners say it really works, but both sides have to work for it. Have you used help from the government? Another 18% of business representatives hope for the state, but... First of all, these same people talk about the transformation of business as such. It is about focusing on new segments, reducing costs, working on a less profitable or basic segment of demand - the mass market.